Prudential ‘best mortgage provider’

A year since it was launched, the Prudential property value release plan has been voted the best lifetime mortgage provider by Moneyfacts, the lender has announced.

Ali Crossley, director of lifetime mortgages for Prudential, said that the company was "delighted" to have won the award.

According to the lender, a combination of the facts that it offers good value to customers and innovative products to advisers is behind its success.

Flexibility is "key" to consumer value, the lender said, and it claimed to "lead the pack" in this respect.

"For someone who doesn’t need the maximum loan to value up front, our lifetime mortgage plan gives people flexibility and control in allowing them to take their money as and when needed rather than in a single lump sum," Ali Crossley said.