Price war begins at supermarkets

Over recent months inflation on food prices has been tremendous, and many families have seen their grocery bills rocket as a result of higher food prices. With household finances already strained due to increase energy bills, higher petrol costs, and higher living costs, this has made it difficult for many to make ends meet each month.

However, there could be good news on the horizon, as a recent report has indicated that the major supermarkets have started a food price war, as they compete to gain custom from those that are now heading to cheaper places such as Aldi and Lidl in order to cut back on their monthly or weekly spend on food and household goods.

This weekend Asda slashed the prices on a range of staple foods in order to bring in custom. One official from the supermarket chain said: “Times are getting tough and people are feeling the pinch so we have reduced the price of these 10 staple items over the weekend. It is going back to the basics, like bread, eggs and butter and fruit and veg as well.”

Sainsbury’s and Tesco have quickly followed suit by launching campaigns and reducing the price on a range of products, and it is thought that the other supermarkets will soon join in. An official from the National Consumer Council said: “Whether these are headline-grabbing gimmicks or a longer-term trend, it is just too early to tell. We would urge retailers to keep offering healthier options at affordable prices.”