Insurance adverts 'more accurate'

Home and motor insurance customers can now count on adverts to give them a better idea of savings they might actually experience, claims the Financial Services Authority (FSA).

Following the FSA’s concerns in January, a review of adverts in the national press over ten days found that 94 per cent of advertisments from 28 companies provided accurate information of savings their customers would benefit from.

While six per cent of advertisements were still found to be misleading, this is a big improvement on the 45 per cent of adverts that were found to be misleading in January.

The FSA has been in touch with some providers to make sure they raise their advertising standards.

Vernon Everitt, the FSA’s director of retail themes, said that the FSA had seen a significant improvement and that it would remain vigilant to ensure consistent standards.

He added: "In the meantime, consumers should always look beyond headline savings and other claims to ensure that the cover on offer is right for them."